So, you’ve taken your first steps into the world of cryptocurrency and you’ve begun mining for your favourite charity.
If you use your computer regularly then you’re already hard at work raising cryptocurrency for your charity and making a real difference to their ability to do good in the world.
If you’re an average computer user you’ll be generating around £10-30 of cryptocurrency a month which, when combined with the mining efforts of all the other supporters out there, can add up to a reasonable amount of revenue.
It’s certainly a big step up from the £4 or £5 the average supporter donates via Direct Debit.
But how do you build on what you’re doing? How do you help your charity to really take things to new heights?
Mining cryptocurrency is no different from any other fundraising effort; the more people you can sway to your cause, the more money you can help to raise. The challenge is to open the minds of others to a new way to donate.
Spreading the Word About Cryptocurrency Mining for Charity
As with so many things in life, something is only as successful as long as there are people doing it. The law of diffusion of innovation tells us that society is broken down into several groups when it comes to any new innovation:
- The innovators
- The early adopters
- The early majority
- The late majority
- The laggards.
We all know a laggard. They’re the people who view any new technology or innovation as a threat to the very fabric of society and/or something that will never catch on. They’re the ones who bought a cordless phone because it was impossible to find one with a cord.
Winning over the early majority – your friends and family – is pretty important for any new idea to take. Once the early majority have the idea – around 34% of the population – the rest will fall into line in good order over time.
But until the early majority know what you know, they remain in the dark.
Sharing content – such as blogs or our whitepaper – serves as a great way of raising awareness within your peer group.
However, it’s quite a broad net you’re casting, so consider emailing specific articles to individuals you feel would benefit most from reading them.
Plus, there’s good old-fashioned conversation.
Chances are if you suggest to your friends or family that they should mine cryptocurrency for charity they will look at you with either bemusement or suspicion.
Thanks to some heavy-handed reporting, cryptocurrency has something of a reputation for being the currency of choice for criminals. Whilst there is no denying that cryptocurrency has been used in criminal transactions, overwhelmingly the majority are carried out in cash and usually in one of the main fiat currencies – US dollars, pound sterling, euro or Russian rubles.
Then there’s the inevitable suspicion associated with downloading a third-party piece of software that effectively runs autonomously on your computer, exchanging data packets with a mysterious server somewhere on the internet.
The phenomena of believing the first thing we hear is called the anchoring effect and it can be a hard thing to break, especially if there is plenty of information (news reports) that reinforces our view. No one likes to admit they’re wrong after all.
The most effective way of overcoming this view is first by acknowledging the view, but also highlighting that the view is – most likely – based on old information.
After all, crypto mining is nothing new, so had there been some evil conspiracy to cripple the world’s computers, chances are we would have noticed by now.
However, it’s important to validate an individual’s concerns, so you can either direct them to our website where we explain how it works in more detail or suggest they contact your charity directly.
At the end of the day, a charity is not going to risk both its financial future and its reputation on a criminal currency or a software that can destroy computers.
Most importantly, you should emphasise the good they can do with just a free piece of software. A £360 a year donation just by using a computer is pretty incredible.
Rallying them to the Cause
Assuming you’ve overcome objections and roused others to act, it’s now a case of getting them set up.
The good news is that’s the easy bit. All you need to do is direct your newly recruited supporters to the relevant charity page on the Cudo Donate website.
Then it’s just a case of downloading the app to help change the world.
But it doesn’t stop there.
Your £360 a year is amazing. Get your 3 closest friends on board and that becomes £1,440. But what if they involved their friends and family too?
The average person has 11-14 close friends. Your £360 can be amplified to £5,400. Imagine the difference that could make.