5 Innovative Fundraising Trends To Watch In 2018

Posted by Duncan Cook on July 12, 2018

Passion led us here

Charity fundraising is becoming even more innovative, with an increasing emphasis on using digitisation to engage with supporters.

Fundraising has always relied on reaching the public in their natural habitat, as well as actively engaging in the community.

With increasing numbers of potential donors living in a predominantly digital world, as opposed to spending their afternoons on the High Street, charities need to embrace this change in lifestyle.

Fortunately, there are a wealth of new fundraising ideas entering the sector, helping to keep up with the changing landscape and support traditional methods.

1. Peer-to-Peer Fundraising

Peer-to-peer fundraising can be easily confused with crowdfunding; but unlike the practice of charities approaching a ‘crowd’ of people online, peer-to-peer fundraising relies on supporters to act on the charity’s behalf and engage with their friends to drum up contributions.

Often, this will be actioned by individuals who create a personal fundraising page; this will branch off from a page made by the charity themselves, as a centre point for donations. As an extremely social method of fundraising, supporters will usually spread the word to friends through their personal social networks.

Not only does this strategy help charities to connect with existing supporters, but it builds relationships with a host of new ones, all through a supporter’s organic reach.

2. Contactless Technology

Contactless technology – made mainstream by its inclusion in numerous high street bank cards – allows users to action a transaction with a simple tap of plastic.

Following a recent drop in the cost of the hardware required, contactless technology is finding a new niche in the charity sector – one such example being Tap for Change, a service with the sole purpose of setting up contactless donation technology.

With the chances of finding someone carrying a pocketful of change becoming less and less likely, contactless card payments are an appealing alternative to shaking buckets.

A relatively cheap arrangement when compared to the potential return, Tap for Change allows charities to design, set up and design their own contactless charity boxes for £25 a month. Offering complete freedom to both the donor and the charity, the boxes can be pre-set for a specific donation amount, or the supporter can change the amount on the box itself before tapping.

3. Personalised Supporter Content

Making supporters feel valued can be key to ensuring their continued engagement with your charity.

EchoMany has introduced a fresh method of connecting with supporters, as well as encouraging further donations; personalised videos which are created specifically for active donors and shared with them.

Using a method of combing for tweets containing pre-determined content (for example, a specific hashtag that relates to your charity), EchoMany will also pull the user’s name, profile picture and any photo they have tweeted; this content is then used to tweet a personalised reply with a short, animated video.

If you’re concerned about reach, the settings can be customised, so videos are only made for users with a certain number of followers. Or, you can simply tweet every user who engages with your hashtag.

In the case of Breast Cancer Now and their hashtag #wearitpink, nearly 50% of people retweeted their personalised videos, and almost 80% liked the content that was created for them. It’s a great result for supporter engagement and brand relationships.

4. Facebook Donation Capabilities

Facebook has upped its game for charity donation functionality and, best of all, it’s still entirely free to use.

Facebook Pages can now include a permanent Donate button; allowing supporters to give, without leaving Facebook itself. Similarly, the button can also be added to individual posts that you make.

Charity supporters can exercise peer-to-peer influence by creating their own fundraising page, which also features a Donate button; every time somebody donates, they’re prompted to share the page and invite their friends. Similarly, every share continues to contain the Donate button, so contributions can be made straight from the News Feed.

What’s more, supporters can create their own live fundraising event, simply by using Facebook Live Video. A Donate button can also be added to the stream, allowing other supporters to give money while they watch.

Live 8 for 2018!

5. Cryptocurrency Donation

The rise of cryptocurrencies such as Bitcoin and Monero have revolutionised how supporters choose to give to charity.

Allowing supporters to fundraise by mining cryptocurrency from their idle computer power, an all-new donation channel has been made available to charities, without affecting existing fundraising efforts.

At the cost of potentially just a few pence of electricity a day, supporters can generate meaningful donations, directly to their charity of choice; with no upfront cost, no hassle and no contracts.

It’s truly the future of fundraising.


If you’re interested in mining cryptocurrency for charity, Cudo Donate is a great way to start. Find out more.

Cudo Donate Guides Link

Topics: Cudo Donate